Fall 2012 Color Preview

The Fantasy of Fall

This fall, the Pantone color palette is about the magic of color. Fantasy and illusion are inspiring designers and makeup artists alike, with an unexpected mix of darks, brights and neutrals, cleverly manipulating reality into enchantment through fashion and cosmetics.

“Usually fall is limited to a few color palettes, but this fall runs the gamut,” says Michael Marcus, CEO of Michael Marcus Cosmetics. “Like a breath of fresh air, this fall is about finding your own individuality.” And color is what Michael Marcus Cosmetics is about. “We’ve always had bold colors in the line,” says Marcus. “It’s exciting to find the fashion world catching up with what we’ve always believed in.”

“One color … that’s all it takes,” says celebrity makeup artist Kevin James (KJ) Bennett. “You can use these colors on eyes and cheeks—make it multipurpose if you want.” The popularity of multipurpose products has risen with the recession, allowing consumers to update their looks for fall while staying budget-conscious.

The Pantone Fall 2012 Color Guide—This information was compiled from Pantone’s Fall 2012 Fashion Color Report, which can be found at www.pantone.com. Pantone is a global company that standardizes the language of color. The Pantone Color Institute studies the psychological and physiological aspect of color and forecasts color needs.

Source: Global Cosmetics Industry By: Sara Mason

This is an edited version of an article that originally ran in the September 2012 issue of Skin Inc. magazine.

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